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Label : Wiley
Languages :
English,English,English,
Manufacturer : Wiley


	Product Description: Changing the Channel offers you a detailed look at twelve of today's most important marketing channels–explaining how each one works and addressing the challenges you might face should you choose to use them. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. With this book, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve your bottom line.

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Average Rating :

Rating : - Great Stocking stuffer
One of the best gifts I enjoyed giving during these most difficult economic times.

Content you can "Trust".

So well presented and documented, this book will become the foundation, the pillar if you will, for many success stories from online businesses in 2008,2009 and beyond.
Thank you, MaryEllen and Michael Masterson for "The Best" book of the year 2008'.

Loyd LaRue CEO
Loyd LaRue & Associates
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